Apple Growth Partners

Are You Managing Cash Strategically through COVID-19? Let’s Find Out.

NEW: AGP’s Crisis Cash Management Tool

Wednesday, April 15, 2020

To those affected by COVID-19,

The events that have unfolded over the last month continue to resonate and impact us in many ways. Our daily lives have been turned upside down, and normalcy, and daily routines have been redefined. However, what we have seen is the business community’s resilience, determination, and commitment to each other and their customers. We commend the entrepreneurial spirit that has been demonstrated by local business owners. We are also committed, more than ever, to be your trusted business advisors.

At this juncture, leaders like yourself have an additional opportunity to rise to another challenge forthcoming—ensuring cash management practices are in place to lead your business through and then out of this crisis. We know business owners have been focused on many other things; most haven’t had a chance to reflect on critical questions:
How has my cash collection cycle been impacted by these events? What disruption lies within my supply chain due to COVID-19? Am I optimizing the stimulus money from programs such as Paycheck Protection Program (PPP) or the Main Street Program (CARES Act related)? Do I know my cash and working capital needs over the next 13-weeks? Have I evaluated how I will regrow my business and retire the emergency loans recently received?       

We are advising business owners to turn their attention to strong cash management discipline now.

In our new AGP Cash Management Tool, we ask a series of questions to help your business develop the next steps through this crisis. It will take about 10 minutes to assess how your business currently grades on cash management through this COVID-19 crisis. Once completed, review your grade and share it with your leadership team. The advisory team at Apple Growth Partners can help bring additional analysis to these questions or help to build a plan to improve your grade.

TAKE NOW: AGP Cash Management Tool

For the best results using the AGP Cash Management Tool, we advise business owners to answer as realistically and honestly as possible, for the sake of your business’s plan.

We wish you the best and always know your trusted business advisor is always in your corner. If you need assistance with cash flow planning, contact Brandon Fredericks or Matt Silla from the COVID-19 Response Team.

AGP’s COVID-19 Response Team

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