Apple Growth Partners

Ep70: Crisis Communication in the Year 2020

It’s not if your company will have a crisis, it’s when. It’s the year 2020 – companies are facing concerns with COVID-19 (“What if an employee/customer/vendor/volunteer gets the virus?”), along with the liability that employees can be caught on camera at all hours displaying concerning behaviors that are not part of the company’s mission and values. Everyone is a reporter nowadays; how can companies prepare? Crisis communicator Stephanie York from Hennes Communications is here to share her expertise in managing a crisis in the world of social media and the “24-minute news cycle.” Stephanie explains what a proper apology is and how companies can be held accountable in the current “cancel culture.” A great conversation with a crisis communication expert – a must-hear for all business owners.