Apple Growth Partners

Lessons Learned from the Pandemic

Healthy Growth Blog - Lessons Learned From the Pandemic
By Brandon H. Fredericks, CPA | Principal


The pandemic has presented a plethora of challenges to all of us. In the most difficult moments, I have seen clients and friends struggle and face hardship, but in the face of all of it, I have also seen innovation, perseverance, and resilience.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin

We are stronger together

The importance of connections and our relationships with other people has become clearer than ever. Even the most introverted of us who have enjoyed the extra solitude experienced the loneliness that quarantine brings. When something as extreme as a global pandemic occurs, we are reminded of the empathy and care that we sometimes forget to show each other, and ourselves.

The power of technology

Technology is without a doubt one of the true heroes of the pandemic. From life-saving medical technology to the grocery and food delivery services many of us have come to rely on, to the technology that keeps us connected – it has become difficult to imagine getting through the pandemic without it. I know that for me, the power of technology has lowered business barriers, allowed me to connect in a matter of seconds to individuals all over the country, and helped me work “smarter” throughout the course of my day.

Remain adaptive and ready for the unexpected
As individuals and as business owners, we have the capacity for resilience. When we are tested by a worldwide crisis, we quickly learn our strengths, weaknesses, and what matters most. Those who were best able to pivot, innovate, and adapt have not only survived, but thrived. The ability to see opportunity in crisis can be the difference between success and failure.

The importance of company culture

As an employee at Apple Growth Partners, I have seen the impact of great leadership and a strong culture. It can be a tricky thing to maintain when employees are so quickly and unexpectedly forced to be remote. Thanks to this leadership and culture, even in an unpredictable climate and remote environment, AGP is thriving. We were able to make the transition seamlessly and successfully all while continuing to collaborate, provide excellent client service, and support each other as effectively as ever. 

Prioritizing self-care is essential

For us “workaholics” the pandemic has shown us what it is like to truly have time and space for ourselves and our families. We have a greater respect for just how busy everyone’s lives are outside of the office and the stress that comes with that. At AGP, I have seen that a culture which supports time for mental health breaks and to take care of the stresses in our life has resulted in happier, more productive employees who are ready to perform at their best. 

Here’s to brighter days ahead – and may the challenges we have faced allow us to make meaningful changes in our lives for the long term.


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