A how-to guide to becoming a Culture Warrior and gaining control in your business. Chuck and Brittany welcome Dale Vernon, principal at Bernstein and president of ACG Cleveland. Dale talks today about traction from the popular book Traction: Get a Grip on Your Business by Gino Wickman. Dale spells out manageable actions for leaders to take so that they gain control of their business and not let their business control them. Chuck, Brittany, and Dale discuss how leaders can use traction to solve short and long-term issues and how to implement the Entrepreneurial Operating System. Chuck and Brittany also try to guess Dale’s favorite TV genre – were they correct?